Westerlins Maskinfabrik AB is committed to protecting your personal privacy and ensuring that your personal data is processed securely and in compliance with the General Data Protection Regulation (GDPR). This policy outlines how we collect, use, and protect your data when you visit our website or interact with us.
Last updated: 15 May 2025
1. What personal data do we collect?
We may collect the following types of personal data when you visit our website, contact us, or use our services:
- Name
- Contact details (email address, phone number)
- Company information
- IP address and website usage data (via Google Analytics)
2. How we use your data
We process your personal data for the following purposes and on the following legal grounds:
| Purpose | Data Processed | Legal Basis |
| Responding to inquiries via contact forms | Name, address, phone, contact information | Legitimate interest (to handle inquiries) |
| Analyzing visitor behavior on our website (Google Analytics 4) | IP address (anonymized), visit data | Consent (via cookie banner) |
Google Analytics 4 and IP Anonymization
We use Google Analytics 4 to understand how users interact with our website. GA4 automatically anonymizes IP addresses before any storage or processing occurs, ensuring that no personally identifiable information is retained.
3. Data retention
We only retain your data for as long as necessary for the purposes outlined above:
- Contact inquiries: up to 12 months after the last communication
- Google Analytics data: anonymized and stored for up to 14 months
- Marketing communications: until you withdraw your consent
4. Cookies and tracking technologies
Our website uses cookies and similar technologies to enhance your experience. These include:
- Essential cookies – Required for the website to function correctly (e.g., to remember cookie consent preferences or use reCAPTCHA to prevent spam)
- Analytics cookies – Used to collect statistical information to improve the website (Google Analytics 4)
Consent for cookies
We use a cookie banner to collect your explicit consent before enabling non-essential cookies, such as those used for analytics. You can manage or withdraw your consent at any time using our cookie settings.
A full list of the cookies we use, along with their purposes and expiration periods, is available in our cookie manager.
5. Data sharing and international transfers
We do not sell your personal data to third parties. We only share data with third parties when necessary for delivering our services or when required by law.
Google as a data processor
Google LLC acts as our data processor in relation to analytics services provided through Google Analytics.
International data transfers
Some data processed by Google Analytics may be transferred to and stored on servers located outside the EU/EEA, including in the United States. In such cases, we rely on the European Commission’s Standard Contractual Clauses (SCCs) to ensure an adequate level of protection in accordance with GDPR.
6. Your rights under GDPR
You have the right to:
- Access the personal data we hold about you
- Request the correction of inaccurate or incomplete data
- Request deletion of your data (under certain conditions)
- Object to processing based on legitimate interest
- Withdraw your consent at any time (e.g., for marketing or analytics cookies)
To exercise your rights, please contact us at: info@westerlins.com
If you believe we have handled your data improperly, you have the right to lodge a complaint with the Swedish Authority for Privacy Protection (Integritetsskyddsmyndigheten, IMY): www.imy.se
7. Changes to this policy
We may update this privacy policy from time to time. The latest version will always be available on our website.8. Contact Information
Westerlins Maskinfabrik AB
Trehögsgatan 10,
SE-21376 Malmö
info@westerlins.com
Tel: +46 40 55 54 00
